Aug 10, 2023
In this episode, hosts Shikha Jain, MD, Douglas H.
Jones, MD, Amy Comander, MD, Dagny Zhu, MD, Don Dizon, MD, and Mark
A. Lewis, MD, discuss the new social media platform,
Threads and how physicians can use it for their practice.
• Welcome to another exciting episode of Oncology
Overdrive :57
• The topic 1:10
• How many have created a profile on Threads? Why or
why not? 2:59
• Dr. Jain has a Thread profile but is unsure how to
get more engagement 3:20
• Dr. Lewis has convinced coworkers to use social
media but has not used Threads yet
4:54
• Dr. Dizon has a Thread profile but notes that
leaving other platforms is leaving those communities and starting
all over on a new platform 6:25
• Giving Threads more time to pick up followers and
engagement 11:18
• Dr. Zhu has a Thread profile and found it easy to
create but engagement is not the same as other platforms
12:17
• Tips and tricks to sharing content on socials,
especially Threads 14:33
• Trouble with other social media platforms
17:55
• Tips and tricks to building a community on a social
media 20:20
• The power of social media platforms and engagement
in established communities 22:30
• Fighting misinformation
25:13
• Platforms versus audience
27:15
• How would you like to see Threads change as a
platform? 31:21
• What is the power of TikTok in terms of getting
movement among communities? 33:31
• How do you create a profile on Threads?
40:30
• Level of engagement: Twitter vs. Threads
43:31
• The overwhelming number of platforms
52:29
• What is the best platform for physicians to use?
53:41
• Sharable content to post across other platforms
55:34
• Final thoughts 58:09
• Thanks for listening
1:02:13
Douglas H. Jones, MD, is the cofounder of Global
Food Therapy, cofounder and president of Food Allergy Support Team
and director of Rocky Mountain Allergy at Tanner Clinic. You can
follow him on Threads @drdouglasjones.
Amy Comander, MD, DipABLM, is director of breast
oncology and survivorship at the Massachusetts General Hospital
Cancer Center in Waltham and at Newton-Wellesley, and medical
director of the Massachusetts General Hospital Cancer Center in
Waltham. She is director of the Lifestyle Medicine Program at the
Massachusetts General Hospital Cancer Center. She is also an
instructor in medicine at Harvard Medical School. You can follow
her on Threads @dramycomander.
Shika Jain, MD, FACP, is an associate professor of
medicine with tenure in the division of hematology, oncology and
cell therapy at the University of Illinois Cancer Center in
Chicago. She is the director of communication strategies in
medicine and associate director of oncology communication and
digital innovation. She also is consulting editor for Healio Women
in Oncology, as well as host of Healio's Oncology Overdrive
podcast. You can follow her on Threads @shikajainmd.
Dagny Zhu, MD, is a cornea, cataract, and
refractive surgeon and medical director and partner at NVISION Eye
Centers in Rowland Heights, CA. You can follow her on Threads
@dzeyemd.
Don S. Dizon, MD, FACP, FASCO, is head of community outreach and
engagement at the Cancer Center at Brown University and head of the
breast and pelvic malignancies program at Lifespan Cancer
Institute. You can follow him on Twitter (X) and TikTok
@drdonsdizon.
Mark A. Lewis, MD, is the director of
gastrointestinal oncology at Intermountain Healthcare in Murray,
Utah, and a medical oncologist specializing in cancers of the
gastrointestinal tract and accessory organs. You can follow him on
Twitter (X) @marklewismd.
We’d love to hear from you! Send your comments/questions to Dr.
Jain at oncologyoverdrive@healio.com.
Follow Healio on Twitter and LinkedIn: @HemOncToday and https://www.linkedin.com/company/hemonctoday/.
Follow Dr. Jain on Twitter:
@ShikhaJainMD.
Disclosures: The moderators and panelists report
no relevant financial disclosures.